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5 User-Generated Content Platforms for SMBs

As Google expands the local search experience to encompass more aspects of the customer journey, user-generated content is coming into play as one of the most important ranking factors for small and mid-size businesses. While digital marketing ...

3 Steps Brands Can Take to Build First-Party Data Practices

Brands must ensure that the first-party data they are assembling is properly permissioned, meaningfully collected across channels, unified, and organized. Getting started comes down to breaking down these goals into manageable projects and ...

Brands Rethink Return Policies to Build Customer Loyalty

If generous return policies aren’t sustainable from a financial perspective, and restrictive return policies lead to high rates of customer churn, what’s the solution? The post Brands Rethink Return Policies to Build Customer Loyalty ...

Merchants React to New Data Theft Concerns

As more digital marketing and customer management solutions come online, security breaches are happening with increasing frequency. The threat is becoming a real issue for merchants, who are now faced with growing concerns among consumers and ...

LBMA: Smart Shopping Carts and DOOH Measurement

In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook rolling out birthday gifting, India’s Neareo releasing a suite of tools for digital engagement, Talon and MadHive partnering to link DOOH and OTT ...

Fintech Startup Fast Changes How and Where Customers Shop

Fast’s payment button processes orders in seconds and, in the two-and-a-half years it’s been around, the company has secured $124.5 million in funding. The post Fintech Startup Fast Changes How and Where Customers Shop first appeared ...

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